M.A. and B.A. Journalism and Mass Communication, Point Park University, 2013
Ph.D. Communication Media and Instructional Technology, Doctoral Candidate (ABD), Indiana University of Pennsylvania. Ph.D. anticipated August 2018.
Adjunct Professor of Journalism and Communication, Point Park University, Pittsburgh, Pennsylvania, 2013 – 2018
JOUR 593 APPLIED MASS COMMUNICATION RESEARCH METHODS. This graduate course teaches the conduct of communication research including topic choice, developing research questions and hypotheses, selecting among quantitative and qualitative methods, collecting evidence, analyzing data, and presenting the results.
JOUR 412 Media Ethics. This course examines the ethical issues in the modern media, including their historical context and practical ramifications. The course compares and contrasts ethical standards and systems with professional processes, practices and legal principles.
JOUR 150 Journalistic Writing. This course is a requirement for all Communication majors. It stresses writing for various media in a journalistic style. The course covers news writing for different platforms, feature writing, Q & As, profile pieces, multimedia, and mobile.
JOUR 101 Survey of Mass Communications. Visual Communication Module. The students’ study the history of film and photography, photojournalism, photo ethics, and social media.
JOUR 101 Survey of Mass Communications. Print Module. Subject matter includes the invention of the printing press and its historical implications. Includes video and hands-on activities.
JOUR 103 Visual Communication Design. I instructed a three-hour class on introduction to design, Photoshop, and typography.
UNIV 101 City-University Life. This course is designed for all University first-year full-time students to help them develop essential skills for success, and prepare them to apply knowledge to achieve their goals as students living in Pittsburgh’s diverse urban community.
Instructor, Communications, Clarion University of Pennsylvania, Clarion, PA, 2016.
COM 442 Newswriting Electronic Media. This course helps students to acquire skills necessary to gather news, conduct interviews, and write scripts for electronic media. The emphasis is writing for the eye and ear in a multimedia environment. Students create a PSA for broadcast and online, NPR-style radio feature, and write scripts from video.
COM 340 Newswriting. This course is writing intensive and assists students in identifying stories, conducting interviews, gathering news, research, and writing for convergent media. Students learn about plagiarism and ethics in a multimedia environment.
COM 249 News Reporting. This course emphasizes beat reporting and the basics of recognizing, gathering, and writing news. Students will study news story structure, lede writing, ethics, and headlines.
Instructor, School of Communication, Point Park University. High School Video Workshop. Students planned a promotion for real Point Park event, shot the video and edited in Final Cut Pro. I facilitated and offered guidance and instruction as needed.
Instructor, School of Communication, Point Park University. High School Journalism Writing Workshop, I lectured the high school group on interviewing, writing, and editing techniques and facilitated their partner interviews and photos.
Graduate Assistant, The Innocence Institute, Point Park University, Pittsburgh, Pennsylvania, 2011 – 2013
The Innocence Institute, a nationally renowned non-profit, employed investigative journalism to investigate the innocence claims of convicts. During my two years with the Innocence Institute, I handled day-to-day operations, reviewed inmates’ claims innocence, and interviewed witnesses, prisoners, and attorneys. I implemented, updated, and consolidated the Amicus computer database for the cases and migrated data to a new website that I maintained and updated. My duties included attending trials, reviewing transcripts and writing about my findings. I supervised the undergrad and grad students and edited their copy, photos, and video. I shot and edited stills and video of inmate releases. My time at the Innocence Institute was very gratifying as I documented the release of two wrongly convicted individuals through the efforts of Professor Moushey and his students.
Communications Consultant, SteeliconValley Communications, 625 E. North Ave., Pittsburgh, Pennsylvania. 2006 – 2013
SteeliconValley.com communication, public relations, app development, and web consulting. As a professional team, we developed software, mobile apps and complete marketing, social media, and PR campaigns for our clients.
Communication/Public Relations, Oxford Athletic Club, 100 Village Run Road, Wexford, Pennsylvania, 2002 – 2005
I handled internal and external communications, marketing, press relations, and promotions for the Oxford Athletic Clubs in Wexford and Monroeville, Pennsylvania. These private clubs, which feature tennis, swimming, fitness and spa facilities, used my Public Relations expertise to establish their position as market leaders and to promote the Oxford brand. I created in-house fitness manuals, traditional advertisements, native advertising content, promotional flyers, posters, photo collages, newsletters, pictures, and articles.
Director of Marketing, Media and Communication, PNC International Tennis Classic, Pittsburgh, Pennsylvania, 2003 – 2006
I served as the tournament’s director of marketing, media, and communication. I directed a volunteer staff and worked directly with the tournament director creating flyers, posters, banners, press releases and press kits. I established radio, internet, and television broadcasts for the tournament. I reached out to local media and assisted in their coverage of the competition and the many ancillary activities that included a Pro/Am event, High School Night, USA School Days and a Player/Press Party. I photographed each match and arranged player interviews, edited my photos and prepared a poster-sized collage and a slide show set to music for display the next day. I received honors from the tournament for my endeavors.
Press Aide, United States Tennis Association Pro Circuit, 70 West Red Oak Lane, White Plains, New York, 2004 – 2006
Press Aide for USTA Pro Circuit tournaments in Pittsburgh, Pennsylvania. I issued daily press releases along with my edited photographs and match results to the Associated Press (AP), United Press International (UPI), and local, national, and international media outlets along with the schedule of play for the next day. I received the Highest Rating attainable from the USTA for my work. I was recognized with the USTA Media Award for my work through the USTA Allegheny Mountain District for my promotion of tennis in 2005.
Editor, Butler Eagle Newspaper, 114 West Diamond Street, Butler, Pennsylvania, 2001
In my capacity as Focus Editor, I prepared monthly editorial calendars and created story ideas and themes for the Focus Feature section of this daily newspaper. My day-to-day duties included assigning reporters to cover events and write features, editing copy, mentoring interns from the local university, and writing features.
Journalist, Pittsburgh Post-Gazette, 34 Blvd. of the Allies, Pittsburgh, PA 15222, 1996 – 2001
I wrote for the Pittsburgh Post-Gazette as a correspondent covering municipal news, schools, features, and events in Butler County and Northern Allegheny County. My regular beat included meeting for supervisors, planning commissions, and infrastructure in one of the fastest growing counties in Western PA. My byline appeared more than 250 times in the P-G.
LocalBusiness.com/DBusiness.com, Pittsburgh and Philadelphia, Pennsylvania, 1999 – 2001
I wrote business articles on high-tech and pharma companies for this national online magazine. On a daily basis, I conducted online research including the Securities and Exchange Commission’s EDGAR database, interviewed corporate executives and wrote one -two stories before noon. I reviewed 10Qs and sifted through forward-looking statements of emerging companies to present a realistic view of their performance.
Additional Professional Experience. I owned and published La Dolce Vita magazine for over six years. It was a community events guide/magazine that featured original art or photographs on the cover along with feature articles. La Dolce Vita (The Good Life) was designed for the North Hills of Pittsburgh and featured entertainment, sports, theater, art, and dining in Pittsburgh and the North Community. I was the production director for SCORE! Pittsburgh, a weekly sports magazine. At Score!, I did the magazine layouts and pre-press work. I did pre-production and design work for various firms including Typecraft and Shemco.
SUMMARY OF PROFESSIONAL SKILLS
Social Media management. Blogs, Twitter, Facebook, YouTube, Instagram, FourSquare, Banjo, Pinterest, WordPress, and LinkedIn. Hootsuite Certified Professional. Multimedia including radio documentary, slideshows, PowerPoints, videos, video editing, advertising, and design work. Writing, editing, and photography for newspapers, magazines, in-house publications, and websites. Desktop Publishing. Flyers, newsletters, brochures, posters, magazines, signs, banners and posters. Mobile reporting applications including Videolicious.
Corporate Communication/Public Relations/Media Relations. Press Releases, Newsletters, production of features for use as native content, and spokesperson services.
Software experience in Amicus legal, Microsoft programs including Digital Image Pro,
Publisher, PowerPoint, Excel, and Word. Audacity. Adobe applications including Photoshop, InDesign, and Acrobat. Basic HTML, WordPress, SPSS, Rivescript, and FinalCut Pro. Mac and PC Proficiency. I have experience with multimedia production applications.
Knight Center for Journalism in the Americas, Building Bots for Journalism: Software You Talk With, February and March 2018.
This online asynchronous course instructs in the skills necessary to build a basic bot that you can text with, build an Alexa fact bot, and build an Alexa conversation bot using the Dexter platform along with the Dialogflow, Twilio, Airtable, and Amazon Developer Console services.
Poynter News University, Multimedia Basics Certificate Program, July 2016
This multimedia certificate from the Poynter Institute demonstrates a solid foundation in the essential journalism skills necessary to report and write on all platforms.
Poynter News University, Social Media Certificate Program, June 2014.
This certificate program included instruction and assessments in the following segments: Tumblr for Journalists: Best Practices and Strategies; Facebook for Reporting and Storytelling; Short Narrative Bursts: Social Media Writing; Social Media: Strategies and Tools for News; Advanced Twitter for Journalism; Understanding Social Media Tools and Techniques.
Toronto Watchdog Workshop, Ryerson University, Toronto, Canada, 2013
Investigative Reporters and Editors conducted their watchdog workshop in conjunction with the University and volunteers from the New York Times, the Canadian Broadcasting Company, University of Arizona and the University of Missouri.
Session I attended included: Using the Web and Social Media as an investigative tool,
Hands-on Excel, Creating Fusion Tables, and Art of the Big Data Investigation
Hootsuite Certification, Online training seminars and testing. 2012
I earned the industry-recognized certification that demonstrates my expertise with the Hootsuite dashboard and Social Media
Media Relations, United States Tennis Association, 70 West Red Oak Lane, White Plains, New York, 2005
This workshop featured sports communications expert Batt Johnson, who lectured, then recorded participants addressing hot-button issues. He critiqued our responses and provided techniques to accommodate the media.
ACADEMIC PUBLICATIONS AND CONFERENCE PRESENTATIONS
I Am Not a Dingo: The Evolution of Fake News and Truthiness to Satirical Exposition. Florida Communication Association 2017 Conference, Walt Disney Resort, FL. October 2017.
Parasocial Bereavement: Where do they turn when their soap opera friends depart? Florida Communication Journal. Volume 45 No. 1, Spring 2017. This research found that some soap opera viewers experience a deep Parasocial Bereavement when their programs are permanently cancelled.
Social Media-Driven Propaganda: In the Crosshairs of the Black Flag. Journal of Communication Media Studies, published Fall 2015. This publication discusses the ongoing social media propaganda battle between ISIS and the U.S. government.
From Hope and Change to Anger and Anxiety: Demagoguery and Discourse in the 2016 Primary Elections. National Communication Association (NCA) Individual presentation on a panel entitled “The 2016 Political Campaign Discourse of Bernie Sanders and Donald Trump: A Rhetoric of Negative Partisanship. National Communication Convention, Philadelphia, Pa., November 2016.
Power to the People: Crowdsourcing and the Ascent of Machiavellian Ethics in Journalism. Individual presentation. Florida Communication Association 2016 Conference, Walt Disney Resort, FL. October 2016. Published in the Proceedings.
Gender in Business Magazines as Portrayed on the Covers of US and Egyptian Business Magazines. Laurel Highlands Communications Conference, Indiana, Pa. April 2016. Group presentation. Published in the Proceedings of the LHCC.
The Impact of Bridging Social Capital on Select Populations. Panel Presentation. Laurel Highlands Communications Conference, Indiana, Pa. April 2015.
Social Media Propaganda Battle. Individual presentation. Laurel Highlands Communications Conference (LHCC), Indiana, Pa. April 2015.
My byline has appeared in the Pittsburgh Post-Gazette more than 250 times, and hundreds of times in LocalBusiness.com and various publications including Pittsburgh City Paper (cover stories), The Butler Eagle, USTA.com, Triblive.com, La Dolce Vita (cover stories), Point Park News Service, Boomers, Atlantic Racquet Press, Tennis in the Burgh, Alpaca World, Northern Connection and other publications and websites. I have included a few citations below.
Natale, D. (2012). Compensating Wrongly Convicted. InnocenceInstitute.org, September 20, 2012
Natale, D. (2011). Philadelphia man freed as lying eyewitness recants: Don Ray Adams served almost 20 years before acquittal in 1990 double murder. InnocenceInstitute.org. September 1, 2011
Natale, D. (2004) Sharapova: Blond Bomber gets her start in Pittsburgh, USTA News, July 5, 2004
Natale, D. (2001) Battle Brews over e-sales: Kids find net new place to buy smokes, Butler Eagle, May 13, 2001
Natale, D. (2001). House built for a King-size performance: Symphony finds second home, Butler Eagle, May 6, 2001
Natale, D. (2001). Church plans to burn books, smash idols, Butler Eagle, March 22, 2001
Natale, D. (1999). Y2K Furor – Civil Defense Plans, Pittsburgh Post-Gazette, December 29, 1999
Natale, D. (1998). Spreading the gospel of Justice and Law: A District Justice found that children like to talk about the law and court cases. Pittsburgh Post-Gazette, February 4, 1998
Natale, D. (1997). Pennsylvania Gothic: Decades after being legally dumped legally, toxic wastes are sprouting up across the state, Pittsburgh City Paper, August 13 – 20, 1999
Natale, D. (1997). Sign of the Times: Ads growing on public school land, Pittsburgh Post-Gazette, January 29, 1997
Natale, D. (1996). You’ve got a dump in Pennsylvania: The Keystone State is cleaning up in the import business, Pittsburgh City Paper, July 11-17, 1996
- SELECTED PHOTOGRAPHY PUBLICATIONS
My photographs have appeared in a variety of print and online publications including
Pittsburgh City Paper, The Herald-Standard, Whirl Magazine, Human Rights Coalition, The Pittsburgh Post-Gazette, Atlantic Racquet Press, Metropolitan Magazine, USTA.com, Northern Connection Magazine, Boomers Magazine, La Dolce Vita and On the Ball. Listed below are a few citations.
Natale, D. (2012, 2017). Innocence Institute Director Bill Moushey watches as Terrell Johnson holds his granddaughter. “Win at All Costs” Facebook Page and Podcast on Wrongful Convictions, 2017. The Globe, September 26, 2012.
Natale, D. (2013). Front page: David Munchinski: Motion to dismiss charges of double murder to be filed, Herald-Standard, January 16, 2013
Natale, D. (2012). Terrell is free! Human Rights Coalition prisonerstories.blogspot.com, December 31, 2012
Natale, D. (2011). Munchinski is escorted from the State Correctional Institution
Pittsburgh Friday, HeraldStandard.com/news, October 2, 2011
Natale, D. (2005). Now Playing… Generation Next, Metropolitan, November/December 2005
PROFESSIONAL AND CREATIVE WORKS
Natale, D. (2015). “Way Up North in Dixie.” Radio Documentary. IUP Class Group Project.
Natale, D. (2015). “Not Everybody is Free” Radio and Television Public Service Announcement. IUP class pair project. Interviews, treatment, script. Video PSA: http://darlenenatale.com/wpcontent/uploads/2012/12/Not-everyone-is-free-radio-PSA.mp3 Radio PSA: http://darlenenatale.com/wp-content/uploads/2012/12/Not-everyone-isfree-radio-PSA.mp3
Natale, D. (2012). Heinz History Center Video Tour was used on the museum’s website. https://www.youtube.com/watch?v=tcssxxFfYiU
Natale, D. (2013). “John Hanger Announces for 2014 Gubernatorial Race.” The Multimedia piece with an article, still photo, and video on Point Park News Service and the video on the John Hanger for Governor website. http://www.pointparknewsservice.com/2012/12/07/former-dep-chief-john-hangerannounces-2014-gubernatorial-run/
Natale, D. (2013). Terrell Johnson wins freedom, all photos by Darlene W. Natale, http://innocenceinstitute.org/blog/johnson-wins-freedom/
Natale, D. (2012) Immaculate Reception Video Story, Point Park News Service, http://youtu.be/py3mRnoa9rM
National Communications Association, Washington, DC
Women in Film and Media, Pittsburgh, Pennsylvania
National Association of Press Photographers. Durham, NC
Eastern Communications Association (ECA), Duquesne University, Pittsburgh, PA
Investigative Reporters and Editors, Missouri School of Journalism, Columbia, Missouri
American Copy Editors Society, Santa Fe, New Mexico
The Society of Professional Journalists, Indianapolis, Indiana
Reporters Without Borders, Paris, France
Association for Education in Journalism and Mass Communication, Columbia, SC
Florida Communications Association, Florida
Public Relations Society of America, New York, NY