M.A. and B.A. Journalism and Mass Communication, Point Park University.
Ph.D. Communication Media and Instructional Technology, Indiana University of Pennsylvania. Dissertation, Recognition and Perceptions of Native Advertising in Media.
Asst. Professor of Journalism and Mass Communication, the University of North Carolina at Pembroke, North Carolina, 2018 – present. Student Newspaper adviser and the Student Publications Board. 2018-2019 Campus Engagement and Leadership New Advisor Award.
JRN 4600 Investigative Journalism. This capstone course provides experience in researching and writing nonfiction articles suitable for multimedia publication, using forms, styles, and subject matter appropriate for the tradition known as investigative journalism. This intensive course has students research, select, and collaborate on investigative pieces. Then each student writes a standalone own investigative piece. Students gain experience in interview techniques, video and still photography, mapping and production.
JRN 4100 Web Journalism. Reporting, writing, and producing stories for converged mass media. Students learn to create a WordPress website, audio, video, and online content including infographics, MOJO, multimedia storytelling, and a Q & A. Students acquire data journalism techniques including mapping, scraping the web, working with Excel budgets, data visualizations, and design. The course introduces hard news, features, photography, videos for the web, blogs, and social media. Discussions include internet linking strategies, SEO, use of reliable online resources for research, and convergence.
JRN 3250 Sports Journalism. Students learn to interview, cover, and report on sporting events and write sports features, columns, and create infographics. The course explores the genre of multimedia sports journalism.
JRN 3050 Feature Writing. Practical experience in writing in‑depth articles for newspapers and magazines. Students learn to distinguish writing techniques used in news and feature writing and to capture and hold the attention of a reader through quality ledes, transitions and other writing techniques.
JRN 3010 News Writing and Reporting. Prepares students to accurately write and gather news, to work under deadlines, professional standards, and ethical practices.
JRN 1610-4620 et al. Newspaper Production. This course introduces students to newspaper writing, interviewing, and AP style.
MCM 2100 Introduction to Mass Communication. An examination of the channels used to communicate. Communications theories are presented through a historical survey and a review of current media. Media literacy is a focus along with native advertising, fake news, and a historical view of the media landscape.
MCM 4900 Independent Study Journalistic Writing for News. Student works closely with the instructor to create five long-form journalistic news or feature articles with high content standards over the course of a semester.
Adjunct Professor of Journalism and Communication, Point Park University, Pittsburgh, Pennsylvania, 2013 – 2018
JOUR 593 Applied Mass Communication Research Methods. This graduate course teaches the conduct of communication research including topic choice, developing research questions and hypotheses, selecting among quantitative and qualitative methods, collecting evidence, analyzing data, and presenting the results. This class takes the student from their literature review to the design of their study.
JOUR 412 Media Ethics. This course examines the ethical issues in modern media, including their historical context and practical ramifications. The course compares ethical standards and systems with professional processes, practices and legal principles. The course is a historical survey of ethicists/philosophers and included considerable classroom interactions.
JOUR 150 Journalistic Writing. This course is a requirement for all Communication majors. It stresses writing for various media in a journalistic style. The course covers news writing for different platforms, feature writing, Q & As, profile pieces, multimedia, and mobile.
JOUR 101 Survey of Mass Communications. Visual Communication Module. The students’ study the history of film and photography, photojournalism, photo ethics, and social media.
JOUR 101 Survey of Mass Communications. Print Module. Subject matter includes the invention of the printing press and its historical implications. The course includes video and hands-on activities.
JOUR 103 Visual Communication Design. I instructed a three-hour class on introduction to design, Photoshop, and typography.
UNIV 101 City-University Life. This course is designed for all University first-year full-time students to help them develop essential skills for success and prepare them to apply knowledge to achieve their goals as students living in Pittsburgh’s diverse urban community.
Instructor, Communications, Clarion University of Pennsylvania, Clarion, PA, 2016.
COM 442 Newswriting Electronic Media. This course helps students to acquire skills necessary to gather news, conduct interviews, and write scripts for electronic media. The emphasis is writing for the eye and ear in a multimedia environment. Students create a PSA for broadcast and online, NPR-style radio feature, and write scripts from video.
COM 340 Newswriting. This course is writing intensive and assists students in identifying stories, conducting interviews, gathering news, research, and writing for convergent media. Students learn about plagiarism and ethics in a multimedia environment.
COM 249 News Reporting. This course emphasizes beat reporting and the basics of recognizing, gathering, and writing news. Students will study news story structure, lede writing, ethics, and headlines.
Graduate Assistant, The Innocence Institute, Point Park University, Pittsburgh, Pennsylvania, 2011 – 2013
The Innocence Institute, a nationally renowned non-profit, employed investigative journalism to investigate the innocence claims of convicts. During my two years with the Innocence Institute, I handled day-to-day operations, reviewed inmates’ claims innocence, and interviewed witnesses, prisoners, and attorneys. I implemented, updated, and consolidated the Amicus computer database for the cases and migrated data to a new website that I maintained and updated. My duties included attending trials, reviewing transcripts and writing about my findings. I supervised the undergrad and grad students and edited their copy, photos, and video. I shot and edited stills and video of inmate releases.
Journalist, Editor, Communications Consultant, Public Relations.
Professional experience includes years of journalism, editorial, and photojournalism for publications including The Pittsburgh Post-Gazette, Pittsburgh City Paper, The Butler Eagle, La Dolce Vita, Atlantic Racquet Press, and many others.
Communication, public relations, press relations, and consultation for a variety of clients including Oxford Athletic Clubs and the United States Tennis Association, AMD, MS.
ACADEMIC PUBLICATIONS AND CONFERENCE PRESENTATIONS
Government Regulators Were Late to the Vaping Party, and American Kids Started Without Them. Bravery Journal, Vol. 4. University of North Carolina Pembroke’s College of Arts and Sciences digital journal of short-form scholarship. Spring 2020.
“Exploration of Innovative Communication Approaches to Engage Consumers Through the Creation of Native Advertising.” Accepted (Coronavirus Cancelation) for presentation at the Eastern Communication Association Convention, Baltimore, MD. April 2020.
“Sustaining (or Not Sustaining) Paper Student Media.” A panel presentation at Carolinas Communication Association annual conference, Hilton Head, SC. September 2019.
Opportunities for Diversity & Inclusion in the Visual Communication Classroom. A Teaching Panel Session. I was accepted and funded but a health issue prevented my presentation. Association for Education in Journalism and Mass Communication Conference, Toronto, Canada. August 2019.
A Productive and Ethical Usage of Social Media in a Converged Media Environment: A Look at the Work of Student Journalists During Hurricane Florence. Accepted but no funding was available. Eastern Communication Association Annual Convention, Providence, RI. April 2019.
The Evolution of “Blackface” and Black Stereotypes in American Culture and Mass Media. Presiding/Panelist. 44th AEJMC Southeast Colloquium, Columbia, S.C. March 2019.
“G.I.F.T.S. for Corporate Communication: Cultivation, Culture, and Tolerance.” A panel presentation for the Florida Communication Association’s 88th Annual Convention, Lake Buena Vista, FL. October 20, 2018.
I Am Not a Dingo: The Evolution of Fake News and Truthiness to Satirical Exposition. Florida Communication Association 2017 Conference, Walt Disney Resort, FL. October 2017.
Parasocial Bereavement: Where do they turn when their soap opera friends depart? Florida Communication Journal. Volume 45 No. 1, Spring 2017. This research found that some soap opera viewers experience a deep Parasocial Bereavement when their programs are permanently canceled.
Social Media-Driven Propaganda: In the Crosshairs of the Black Flag. The Journal of Communication Media Studies published in Fall 2015. This publication discusses the ongoing social media propaganda battle between ISIS and the U.S. government.
From Hope and Change to Anger and Anxiety: Demagoguery and Discourse in the 2016 Primary Elections. National Communication Association (NCA) Individual presentation on a panel entitled “The 2016 Political Campaign Discourse of Bernie Sanders and Donald Trump: A Rhetoric of Negative Partisanship. National Communication Convention, Philadelphia, Pa., November 2016.
Power to the People: Crowdsourcing and the Ascent of Machiavellian Ethics in Journalism. Individual presentation. Florida Communication Association 2016 Conference, Walt Disney Resort, FL. October 2016. Published in the Proceedings.
Gender in Business Magazines as Portrayed on the Covers of U.S. and Egyptian Business Magazines. Laurel Highlands Communications Conference, Indiana, Pa. April 2016. Group presentation. It was published in the Proceedings of the LHCC.
The Impact of Bridging Social Capital on Select Populations. Panel Presentation. Laurel Highlands Communications Conference, Indiana, Pa. April 2015.
Social Media Propaganda Battle. Individual presentation. Laurel Highlands Communications Conference (LHCC), Indiana, Pa. April 2015.
Society of Environmental Journalists Reviewer. April – June 2020. Along with two colleagues, I evaluate submission packages and select the winners in the “Beat Reporting, Small Newsroom” category for the 2020 Award.
Rubric committee for SACS assessment in the Journalism track. University of North Carolina, Pembroke. Spring 2020.
North Carolina College Media Conference. East Carolina University, Greenville, N.C. Mentored student newspaper staff and facilitated entry of their work into the competition. Attended awards banquet where the staff members received two honorable mentions. February 2020.
Prospective Student Open House, University of North Carolina Pembroke. Fall of 2019. Worked with a colleague setting up and manning the Mass Communication Department and the Pine Needle Newspaper tables.
Media Literacy: The War on Fake News. Workshop. University of North Carolina Pembroke’s Citizen U, an initiative focused on civic learning and democratic engagement. November 2019.
Society of Environmental Journalists Reviewer. Ray Reece “Excellence in Environmental Journalism” Student Award category: A story or series on an environmental topic. All radio, TV, print and online publications published or aired by the original media outlet are eligible, including campus media, journalism produced during internships, and part-time jobs. Reviewed 53 submissions in conjunction with two others and established first, second, third and two honorable mentions.
Judge Campus Engagement and Leadership, University of North Carolina, Pembroke. Spring 2019.
North Carolina Conference for College Media Students and Advisers. North Carolina A&T State University, Greensboro, N.C. February 2019. Mentored student newspaper staff and facilitated entry of their work into the competition. Attended awards banquet where the staff members received two honorable mentions.
Major’s Assembly Presenter. East Bladen High School Major Exploration Fair, College Advising Corps East Bladen High School, April 2019.
2019 AEJMC Midwinter Conference submissions’ reviewer. December 2018.
Student Newspaper Adviser, Fall 2018 – Spring 2019. UNC Pembroke student newspaper adviser. Interview reporters, photographers, editors,
Student Publications Board. Fall 2018 – Spring 2019. UNC Pembroke. Interview candidates for editorships of UNCP publications including the Literary magazine, yearbook, and newspaper.
Nerd Out Student Organization Advisor, UNC Pembroke, Spring 2019.
Undergraduate Poster Competition Judge at the Florida Communication Association’s 88th Annual Convention, Lake Buena Vista, FL. October 2018.
Journalism Instructor for the Boy Scouts of America, Cape Fear Council “Merit Badge College.” University of North Carolina, Pembroke, NC 28372. October 2018.
Undergraduate Poster Competition Judge at the Florida Communication Association’s 86th Annual Convention, Lake Buena Vista, FL. October 2016.
Departmental Service 2018-19. Represented the department at the Curriculum Committee and the General Education Committee to help shepherd curriculum changes through the system. Presenter at the Mass Communication Department’s Awards luncheon.
Certificate in Online Teaching Excellence, UNCP Office of Online Learning, and UNCP Teaching and Learning Center. UNC Pembroke. May – June 2020.
This 6-week certificate program encompassed theory, alignment, motivation, design and development, technology, software, assessments, quality, and accessibility.
Ida B. Wells Society for Investigative Reporting, Hussman School of Journalism and Media
UNC-Chapel Hill. April – June 2020.
This 6-week seminar on Investigative Reporting included seminars on Covering Covid-19 & Race; Sourcing 101; How to find investigations on your beat; Doing tough interviews; Paper Trails: Public records; Elections in the age of Covid; Backgrounding; and Pitching & Managing Projects.
Knight Center for Journalism in the Americas, Building Bots for Journalism: Software You Talk With, February and March 2018.
This online asynchronous course instructs in the skills necessary to build a basic bot that you can text with, build an Alexa fact bot, a Facebook bot, and make an Alexa conversation bot using the Dexter platform along with the Dialogflow, Twilio, Airtable, and Amazon Developer Console services.
Poynter News University, Multimedia Basics Certificate Program, July 2016
This multimedia certificate from the Poynter Institute demonstrates a solid foundation in the essential journalism skills necessary to report and write on all platforms.
Poynter News University, Social Media Certificate Program, June 2014.
This certificate program included instruction and assessments in the following segments: Tumblr for Journalists: Best Practices and Strategies; Facebook for Reporting and Storytelling; Short Narrative Bursts: Social Media Writing; Social Media: Strategies and Tools for News; Advanced Twitter for Journalism; Understanding Social Media Tools and Techniques.
Toronto Watchdog Workshop, Ryerson University, Toronto, Canada, 2013
Investigative Reporters and Editors conducted their watchdog workshop in conjunction with the University and volunteers from the New York Times, the Canadian Broadcasting Company, University of Arizona and the University of Missouri.
Session I attended included: Using the Web and Social Media as an investigative tool,
Hands-on Excel, Creating Fusion Tables, and Art of the Big Data Investigation
Hootsuite Certification, Online training seminars, and testing. 2012
I earned the industry-recognized certification that demonstrates my expertise with the Hootsuite dashboard, and Social Media
Media Relations, United States Tennis Association, 70 West Red Oak Lane, White Plains, New York, 2005
This workshop featured sports communications expert Batt Johnson, who lectured, then recorded participants addressing hot-button issues. He critiqued our responses and provided techniques to accommodate the media.
My byline has appeared in the Pittsburgh Post-Gazette more than 250 times, and hundreds of times in LocalBusiness.com and various publications including Pittsburgh City Paper (cover stories), The Butler Eagle(editor), USTA.com, Triblive.com, La Dolce Vita (cover stories), Point Park News Service, Boomers, Atlantic Racquet Press, Tennis in the Burgh, Alpaca World, Northern Connection and other publications and websites. I have included a few citations below.
Natale, D. (2012). Compensating Wrongly Convicted. InnocenceInstitute.org, September 20, 2012
Natale, D. (2011). Philadelphia man freed as lying eyewitness recants: Don Ray Adams served almost 20 years before acquittal in 1990 double murder. InnocenceInstitute.org. September 1, 2011
Natale, D. (2004) Sharapova: Blond Bomber gets her start in Pittsburgh, USTA News, July 5, 2004
Natale, D. (2001) Battle Brews over e-sales: Kids find the next new place to buy smokes, Butler Eagle, May 13, 2001
Natale, D. (2001). House built for a King-size performance: Symphony finds a second home, Butler Eagle, May 6, 2001
Natale, D. (2001). Church plans to burn books, smash idols, Butler Eagle, March 22, 2001
Natale, D. (1999). Y2K Furor – Civil Defense Plans, Pittsburgh Post-Gazette, December 29, 1999
Natale, D. (1998). Spreading the gospel of Justice and Law: A District Justice found that children like to talk about the law and court cases. Pittsburgh Post-Gazette, February 4, 1998
Natale, D. (1997). Pennsylvania Gothic: Decades after being legally dumped legally, toxic wastes are sprouting up across the state, Pittsburgh City Paper, August 13 – 20, 1999
Natale, D. (1997). Sign of the Times: Ads growing on public school land, Pittsburgh Post-Gazette, January 29, 1997
Natale, D. (1996). You’ve got a dump in Pennsylvania: The Keystone State is cleaning up in the import business, Pittsburgh City Paper, July 11-17, 1996
SELECTED PHOTOGRAPHY PUBLICATIONS
My photographs have appeared in a variety of print and online publications including:
Pittsburgh City Paper, The Herald-Standard, Whirl Magazine, Human Rights Coalition, The Pittsburgh Post-Gazette, Atlantic Racquet Press, Metropolitan Magazine, USTA.com, Northern Connection Magazine, Boomers Magazine, La Dolce Vita and On the Ball. Listed below are a few citations.
Natale, D. (2012, 2017). Innocence Institute Director Bill Moushey watches as Terrell Johnson holds his granddaughter. “Win at All Costs” Facebook Page and Podcast on Wrongful Convictions, 2017. The Globe, September 26, 2012.
Natale, D. (2013). Frontpage. David Munchinski: Motion to dismiss charges of double murder to be filed, Herald-Standard, January 16, 2013
Natale, D. (2012). Terrell is free! Human Rights Coalition prisonerstories.blogspot.com, December 31, 2012
Natale, D. (2011). Munchinski is escorted from the State Correctional Institution
Pittsburgh Friday, HeraldStandard.com/news, October 2, 2011
Natale, D. (2005). Now Playing… Generation Next, Metropolitan Magazine, November/December 2005
PROFESSIONAL AND CREATIVE WORKS
Natale, D. (2015). “Way Up North in Dixie.” Radio Documentary.
Natale, D. (2015). “Not Everybody is Free” Radio and Television Public Service
Announcement. Interviews, treatment, script. Video PSA: https://darlenenatale.com/wpcontent/uploads/2012/12/Not-everyone-is-free-radio-PSA.mp3
Radio PSA: https://darlenenatale.com/wp-content/uploads/2012/12/Not-everyone-isfree-radio-PSA.mp3
Natale, D. (2012). Heinz History Center Video Tour was used on the museum’s website. https://www.youtube.com/watch?v=tcssxxFfYiU
Natale, D. (2013). “John Hanger Announces for 2014 Gubernatorial Race.” The Multimedia piece with an article, still photo, and video on Point Park News Service and the video on the John Hanger for Governor website. http://www.pointparknewsservice.com/2012/12/07/former-dep-chief-john-hangerannounces-2014-gubernatorial-run/
Natale, D. (2013). Terrell Johnson wins freedom, all photos by Darlene W. Natale, http://innocenceinstitute.org/blog/johnson-wins-freedom/
Natale, D. (2012) Immaculate Reception Video Story, Point Park News Service, http://youtu.be/py3mRnoa9rM
SUMMARY OF PROFESSIONAL SKILLS
Writing, editing, and photography for newspapers, magazines, in-house publications, and websites. Native advertising content creation. Social Media management. Hootsuite Certified Professional. Multimedia including radio documentary, slideshows, PowerPoints, videos, video editing, advertising, and design work. Desktop Publishing. Flyers, newsletters, brochures, posters, magazines, signs, banners, and posters. Mobile reporting applications including Videolicious.
Corporate Communication/Public Relations/Media Relations. Press Releases, Newsletters, production of features for use as native content, and spokesperson services.
Software experience in Amicus legal, Microsoft programs. Audacity. Adobe applications including Photoshop, InDesign, and Acrobat. Basic HTML, WordPress, SPSS, and FinalCut Pro. Mac and PC Proficiency.
National Communications Association, Washington, DC
Women in Film and Media, Pittsburgh, Pennsylvania
National Association of Press Photographers. Durham, NC
Eastern Communications Association (ECA), Pittsburgh, PA
Investigative Reporters and Editors, Columbia, Missouri
The Society of Professional Journalists, Indianapolis, Indiana
Reporters Without Borders, Paris, France
The Society of Environmental Journalists, Washington, D.C.
Association for Education in Journalism and Mass Communication, Columbia, SC
Florida Communications Association, Florida